Thundernoise v1.1 · 31 archetypes · 5 languages

Lang

Thirty-one emails. Thirty-one distinct architectures. One brand.

Functional-athletics apparel — Crossfit, Hyrox, hybrid training. Each email is a different architecture by design: editorial home, magazine spread, spec sheet, pictogram care, three doors, receipt, calendar check, stock notification. Nine flows. One brand voice, one design system, zero invented data (audited against Shopify 2026-05-15).

Now showing: English (EN) — switch language above to see all 31 emails in ES / FR / DE / IT.

Lifecycle

13 · day 01-180

Secondary

18 · 5 flows

Total

31 emails

Languages

EN · ES · FR · DE · IT

LIFECYCLE — 13 emails · 4 flows

FLOW · WELCOME

Four chapters, one arc.

gift → story → drop → honest last-call

01· day 01 · 13.05.26

Archetype — Editorial Home

Welcome to the tribe.

Full-bleed hero + 4-product preview grid 2×2 + MAN/WOMAN segment block.

02· day 03 · 15.05.26

Archetype — Story Magazine

We started this in a box.

Magazine masthead + 3 chapter spreads. No CTA — brand-building only, Tracksmith journal pacing.

03· day 05 · 17.05.26

Archetype — Drop Showcase

Virtus is here.

Satisfy-style bordered drop card + 3-product launch grid + Pack early-access banner.

04· day 08 · 20.05.26

Archetype — Countdown Split

The code holds 24 hours more.

Horizontal 2-column split: hero photo left + countdown numerals "24 / HOURS" right.

FLOW · CART

The honest cart recovery.

treat the customer as an adult with real objections

01· +1h · doubt of decision

Archetype — Product-Centric

Still thinking?

Product card as hero (not lifestyle) + qualitative sizing + 3 objection micro-cards.

02· +24h · FAQ concierge

Archetype — Technical Spec Sheet

Let's address the obvious.

3-row spec comparison table (Fabric / Sizing / Shipping) + fabric anatomy mini-visual.

03· +72h · pick your nudge

Archetype — Split A/B Visual

No pressure. Just a nudge.

Two contrasted offer cards side-by-side. Free shipping vs 10%.

FLOW · POST-PURCHASE

The initiation — no upsell tricks.

care → community → pairings

01· +2d · care guide

Archetype — Pictogram Care

How to break it in.

3 horizontal pictogram panels (cold wash / hang dry / long haul) + fabric microscopy bridge.

02· +7d · community

Archetype — UGC Mosaic

Welcome to The Pack.

3×2 Instagram-style photo mosaic + 3 action tiles.

03· +30d · pairings

Archetype — Editorial Magazine Spread

The grid gets harder from here.

2-col editorial spread + asymmetric pairings grid (1 BIG 60% + 3 small 40%).

FLOW · WINBACK

The honest breakup.

Issue 01 → transparent discount → 3-button opt-out

01· day 60 · magazine

Archetype — Magazine TOC

Issue 01.

Magazine cover + Table of Contents + 4 article spreads full-bleed.

02· day 120 · transparent

Archetype — Receipt-Style

A discount, not a disguise.

Crossed-out retention copy + 200px display "15" + thermal-receipt code box (WINBACK15).

03· day 180 · 3-button

Archetype — Three Doors

Should we stop sending these?

Keep me in (filled, STAY20) / Drops only (outline) / Unsubscribe (text link, dark bg).

SECONDARY FLOWS — 18 emails · 5 flows

FLOW · BROWSE ABANDONMENT

Two emails for the lookers.

bookmark → context

01· +1h · bookmark

Archetype — Last Looked Card

You looked. You left.

Big single product card. "Nothing locked. Just a bookmark."

02· +24h · context

Archetype — Collection Bridge

The piece, in context.

Lifestyle hero + 3-product grid (looked-at + 2 siblings).

FLOW · DROP CAMPAIGN

Five beats of a launch.

teaser → preview → launch → momentum → finality

01· T-7d · teaser

Archetype — Editorial Teaser

Something's coming.

Hero close-up + date callout block. No product reveal.

02· T-3d · preview

Archetype — Capsule Index

What drops on [date].

Numbered list 01/02/03/04 of pieces. Text-only, no images of products yet.

03· T-0 · launch

Archetype — Capsule Drop Day

Live now.

Full-bleed hero + asymmetric grid (1 big 60% + 3 small 40%).

04· T+1d · 24h report

Archetype — Movement Report

24 hours in.

HTML status table 3-col (piece / state / availability). Honest momentum.

05· T+5d · finality

Archetype — Last Pieces

Final pieces.

Receipt-style block with dot-leaders + "AFTER FRIDAY — GONE".

FLOW · ARCHIVE CAMPAIGN

Three moments of leaving.

index → story → receipt

01· kickoff · list

Archetype — Archive Index

Six pieces leave the store.

Numbered TOC 01-06 with name + status. Red -30% sanctioned accent.

02· mid · one piece

Archetype — Story of an Archived Piece

Why it's leaving.

Editorial 2-col spread + qualitative stats (Two seasons · Small batch · Final units).

03· 24h · final

Archetype — Receipt · Final Hours

Final 24.

Receipt-style block + countdown to "TOMORROW · 23:59".

FLOW · REACTIVATION

Six attempts before the quiet list.

letter → reminder → calendar → reminder → reasons → goodbye

01· day 90 · letter

Archetype — Letter from the Brand

A quick note.

Long-form 3-paragraph letter + signature italic. No discount.

02· day 93 · reminder

Archetype — Letter Reminder

Letter still on the table.

No hero. Eyebrow + small H1 + 1 paragraph + soft underline.

03· day 120 · calendar

Archetype — Calendar Check

What you missed.

Calendar-style 4-row table mono caps (MONTH '26 + event).

04· day 123 · reminder

Archetype — Last Calendar

Calendar still open.

Hairline-only divider. Short follow-up to unread calendar.

05· day 150 · reasons

Archetype — Trio of Reasons

Three reasons to look again.

3 horizontal blocks: THE NEW DROP / THE PRICE / THE COMMUNITY.

06· day 180 · last right

Archetype — Goodbye, or

Last right of refusal.

Moody hero + 3 paragraphs + 2 text-link options. After this → quiet list.

FLOW · BACK IN STOCK

Two emails for when sold-out comes back.

notification → reminder → gone

01· immediate · notification

Archetype — Back in Stock Notification

{{ product_name }} is back.

Hero packshot + sizes available / sold out block (mono caps with dot-leaders). "You asked us to let you know. We're letting you know." Servicio, no urgencia.

02· +24h · reminder

Archetype — Stock Reminder Receipt

In case it got buried.

No hero. Receipt-style block (mono caps with em-dash rules) showing remaining sizes + "TAKE YOUR TIME". Recordatorio amable +24h, no segundo aviso de urgencia.